The Cyber Exposure Company
2021 - San Francisco, CA Branding | Visual Design
How could we get all our teams to adhere to the updated Tenable brand guidelines.
We all know to develop the perfect funnel to drive sales can be a daunting task. Our team identified many key areas like blogs, whitepapers and the site as the many areas of points of entry. My job was to focus on the site. From the homepage to the site map, there were so many elements that could be improved from a design perspective. Tenable's website has many subpages and micro pages that it lacked brand cohesion.
Develop an interactive PDF to be included on our company intranet as well as a minimized version for our press kit and for our agency.
2021 was a time for change for the company, with the acquisitions of Indegy in 2019, Alsid in early 2021 and more recently Accurics — Tenable was in need of a fresh approach.
The new logo is supposed to provide a fresh representation to the company and showcase the combined identity of our mission moving forward, See (Everything), Predict (What Matters), Act (to Address Risks) and the more mature nature of the company.
We laid everything out on the table that we needed to address, with the some main focuses listed below:
1. Logo and wordmark ideation
2. Color and application examples
3. Group Logos / DEI
4. GUI Components
5. Marketing Collateral