Hey,

I'm Felix

 

I’m a senior designer based in the San Francisco Bay Area with over 12 years of user-centered design experience.

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As a designer, I'm a product and systems thinker who collaborates well with cross-functional teams. My design process connects products with users through mediums that build awareness and stories/products that sell.

 

While practicing my craft, I am still amazed by the powerful role design plays in communication. I believe that through careful consideration of the target audience, user feedback, and thoughtful problem-solving, designers have the ability to sell an idea or story that makes, or breaks the identity of a business.​