TENABLE:

The Cyber Exposure

Company

TL;DR

CHALLENGE

Redevelop the brand to be more impactful

TECHNOLOGY / PLATFORMS

Adobe Creative Suite, Asana, Ceros, InVision, BannerSnack

IMPACT

Site and downloads have increased by 40%, an increase in web traffic on the community site by 33%

SOLUTION

Worked as a liaison between​ cross functioning teams to not only design but also project manage

DELIVERABLES

UI/UX​ design for the site, interactive powerpoints, media kit, marketing, and event collateral

BRAND GUIDELINES

Heading into 2020, Tenable's brand was in need of an update. New colors were introduced and tertiary colors were added to uplift the brand. The creative team worked on the outline of how we should develop the guidelines:

  1. Overview (problem/mission statement)
     

  2. Identity​
     

  3. Products​
     

  4. Copywriting​
     

  5. Applications​
     

  6. Web

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UI/UX DESIGN

OneTenable (Company Intranet)
 

I believe that placement is a key part of design, and everything has to follow a logical order. Besides working on developing the brand guidelines, I worked with the web team on creating a refreshed landing page as well as user flow. I take UI/UX very seriously, and always give my absolute attention to detail.

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Not only was Tenable's intranet getting outdated, but consistency between pages also lacked. Furthermore, employees did not find the experience enjoyable because nothing was relevant to them. For our update, we polled over 400 employees and found that over 50% wanted to have a personal timeline as their homepage rather than randomly suggested posts posted by our internal comms manager.

With this great data at my disposal, I built out templates and trained user groups on how to manage and publish their own content. Our intranet refresh has vastly improved viewership over the past year with an average time spent on page increasing from roughly two minutes to close to four minutes per session. Not only is viewership increasing but even monthly active users are increasing by 33% over the past month alone.

TENABLE TRIALS ANALYSIS

Besides working on internal designs, another project I was tasked with was to work with the web and product teams to:
 

  1. Develop typography hierarchies on legacy pages
     

  2. Product Logo sweep/swap
     

  3. Branding consistency

 

The goal for this project was to improve trial conversion rates for two of our flagship products: Nessus Professional and Tenable.io.*

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*Due to sensitive information, I can walk you through this

INTERACTIVE EXPERIENCES

I had the opportunity to create meaningful and well-executed experiences from Tenable product demos, to brand style sheets to holiday greetings all these assets contributed to the success of not only the PMM team but marketing as a whole. Several key wins were the Holiday Ceros experience which launched with a social media campaign for the Customer Success team that amassed over 500 views in one and a half weeks while it was up. The Nessus / Nessus Partner and Tenable.io demos which have exceeded 5,200 views collectively since being published.