The Cyber Exposure
Redevelop the brand to be more impactful
TECHNOLOGY / PLATFORMS
Adobe Creative Suite, Asana, Ceros, InVision, BannerSnack
Site and downloads have increased by 40%, an increase in web traffic on the community site by 33%
Worked as a liaison between cross functioning teams to not only design but also project manage
UI/UX design for the site, interactive powerpoints, media kit, marketing, and event collateral
Heading into 2020, Tenable's brand was in need of an update. New colors were introduced and tertiary colors were added to uplift the brand. The creative team worked on the outline of how we should develop the guidelines:
Overview (problem/mission statement)
OneTenable (Company Intranet)
I believe that placement is a key part of design, and everything has to follow a logical order. Besides working on developing the brand guidelines, I worked with the web team on creating a refreshed landing page as well as user flow. I take UI/UX very seriously, and always give my absolute attention to detail.
Not only was Tenable's intranet getting outdated, but consistency between pages also lacked. Furthermore, employees did not find the experience enjoyable because nothing was relevant to them. For our update, we polled over 400 employees and found that over 50% wanted to have a personal timeline as their homepage rather than randomly suggested posts posted by our internal comms manager.
With this great data at my disposal, I built out templates and trained user groups on how to manage and publish their own content. Our intranet refresh has vastly improved viewership over the past year with an average time spent on page increasing from roughly two minutes to close to four minutes per session. Not only is viewership increasing but even monthly active users are increasing by 33% over the past month alone.
TENABLE TRIALS ANALYSIS
Besides working on internal designs, another project I was tasked with was to work with the web and product teams to:
Product Logo sweep/swap